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Our Spring/Summer 26 collection, “VOYAGE” is a love letter to golf in the Mediterranean and to the places the game takes you. Rooted in our nostalgic core, the collection draws from our favorite eras and reimagines them for the game and life beyond the course. This season, we look not only to the late ’90s and early 2000s, but also to the late ’80s, channeling the icons of those years and the spirit of past Ryder Cup moments. In particular, 97 stands out: the first ever held on continental European soil, a defining moment in the game’s history. Growing up in Sweden, where winters are long and unforgiving, southern Europe became an escape. My co-founder Elliot spent his early years in Bilbao, while I traveled to Italy and southern Spain with my father falling in love with the game in my early teens. Appreciating the slower rhythm of life there, a pace that has since shaped how we approach the game.
From the beginning, golf was more than a sport, it was a reason to explore new places and cultures. Play in the morning, wander by night, eat local food, talk to strangers and create unforgettable memories. The idea of spending five hours in a golf buggy with someone you’ve never met, becoming friends, sharing lunch afterward, and then likely never seeing each other again is both mind-boggling and heartwarming. We’ve always preferred to pack light, so we asked ourselves: what are the ideal garments to travel with? Our new knit polos and unlined trousers, offered in both pleated and five-pocket styles, are our answer. They hold their shape, breathe with you, and move effortlessly from course to city. Garments that can take a beating on the course, gracefully age off of it. Easy to throw in the wash, confidently uncomplicated by design, and only get better after long days in the sun. Those everyday heros that stand the test of time.
